This interview has been edited for length and clarity. As Hispanic Heritage Month comes to a close, the two engage in a frank discussion on missed opportunities and the future potential in promoting Latin American leaders and audiences alike. In this conversation with Boxoffice Pro editorial director Daniel Loría, Rodriguez speaks about the importance of embracing diversity and inclusivity initiatives in the cinema industry.
He was recently named chairman of the National Association of Theatre Owners. Rodriguez returned to the exhibition industry in 2016 as CEO and president of Marcus Theatres, currently the fourth-largest cinema circuit in the United States. To commemorate the beginning of Hispanic Heritage Month, running September 15-October 15, Boxoffice Pro is republishing our 2020 interview with Marcus Theatres’ and NATO’s Rolando Rodriguez, one of the industry’s premier advocates of diversity in hiring and programming.Ī veteran executive in theatrical exhibition, Rolando Rodriguez held leadership roles at AMC Theatres and Rave Cinemas before a stint as an executive at retail giant Wal-Mart.
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